![]() An hourly rate will keep you covered in case they ask for repeated text changes along the way. Depending on your formatting and the white space you use, this could turn to 30 or 60 pages (just examples)īoth per hour or per page fees options could work, depends on your previous experience with the client and personal preference. this could be what they have in Word, but not necessarily what you will end up with in InDesign. also note 40 pages could be an estimate.careful, this is tricky because having the source could allow them to replicate the design in-house or with a different provider in the future will they want to receive a print ready PDF only, or will they also expect you to hand out the INDD source files.photo retouching: you could expect poor resolution and/or low quality photos of their properties or board members and you might be asked to clean this up which can take many extra hours.price for stock photos if they dont have their own, and the time to hand pick these.some companies will file very detailed financial info which can translate into large tables such as this or this large tables can be very labour intensive. amount of tables in the financial section.number and detail of infographics (piecharts, graphs, maps, other visuals).some clients will give you a proofed final text to work with, others will start with a draft and fine tune along the way number of text revisions after the initial draft.will you be doing 100% custom designs or be buying/customizing ready-made templates?.what they expect in the first stage: one design proposal or more?.deadline: if its urgent it can get intense.the size of the company: listed companies and multinationals with thousands of shareholders can budget more for this than a smaller/local company.
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